Job title: Honorary Social Media Officer
Contract type: Fixed-term / Freelance with stipend
Location: Remote (with potential in-person attendance during the National Equine Forum)
Hours: Part-time / As required leading up to and during the event
Stipend: £1,000/annum
Job specification
Purpose of the role: We are seeking an experienced and creative Hon Social Media Officer to lead on the planning, creation, scheduling, and monitoring of engaging content for the National Equine Forum. You will play a vital role in building awareness, excitement, and engagement across our social platforms before, during, and after the event.
Key responsibilities
Working with the Administrator, Hon. Liaison Officer and Hon. Publicity Officer, the Hon. Social Media Officer will have the following key responsibilities:
- Develop and implement a social media strategy tailored to each platform (Facebook, X, LinkedIn, Instagram, YouTube, and BlueSky);
- Create engaging and visually appealing content (posts, stories, short videos, reels, graphics) in line with the event’s brand and tone;
- Schedule and publish content to build engagement and drive attendance before the event;
- Provide live coverage during the event, including real-time updates, behind-the-scenes content, and audience interaction;
- Monitor channels for comments, messages, and mentions; engage with followers promptly and professionally;
- Repurpose content from previous events to help drive traffic to website and social media platforms;
- Analyse performance metrics and provide a post-event report with insights and recommendations;
- Coordinate with the wider event team, including sponsors, to amplify content and ensure aligned messaging.
Commitment
This is a part-time role focused on building awareness, excitement, and engagement on NEF’s social media platforms before, during, and after the annual event (usually held in early March).
The busiest period is from early February to mid-March. Additional social media activity is needed at other times for NEF initiatives such as the Spedding Award, Cover Image competition, and other announcements, as well as producing quarterly metrics reports.
Time commitment: Around 6 hours per week from early February to mid-March (increasing as the event approaches), as well as possible attendance at NEF, with occasional work at other times of the year.
Essential skills & experience
- Proven experience managing social media for events, campaigns, or brands across multiple platforms;
- Excellent written and visual storytelling skills;
- Confidence using content creation tools (e.g. Canva);
- Familiarity with scheduling tools (e.g. Hootsuite, Buffer, Later, etc.);
- Strong understanding of trends and platform-specific best practices;
- Ability to work flexibly, including occasional evenings/weekends in the run up to the event;
- Proactive, organised, and a strong communicator.
Desirable skills
- Experience with social media advertising – organic and paid promotion;
- Understanding of accessibility and inclusive content creation;
- Existing knowledge of the event’s sector and audience.
Application information
Please email (info @ nationalequineforum.com) by Monday 17 November 2025 with:
- CV or résumé highlighting relevant experience (especially social media management, content creation, analytics, and event promotion).
- Cover letter tailored to the Hon. Social Media Officer role, explaining your motivation, experience with specific platforms/tools, and alignment with NEF’s aim and objectives.
Next steps
Following shortlisting, interviews, including a practical task, will be held in December 2025, via Zoom.
The Hon. Social Media Officer will take up their role in January 2026 in advance of the 34th National Equine Forum, which takes place on Thursday 05 March 2026, in London.